Congress Booth: Concept and Design

Goal: Showcase the company's scientific storytelling abilities in a beautiful, engaging way at an e-learning congress to attract conference attendees to the booth.

Audience: Pharmaceutical salesforce trainers and training directors

Solution: We chose a topical scientific subject and illustrated 4 large panels to create a sequential visual summary. Each panel was rendered in bright, saturated colours to attract attention and installed on 4-foot tall light boxes. A short explanatory text was included on each panel.